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Sat 11.09.10
Plebs 2952 |
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Guru Profile
Alexis
Garnaut-Miller
Entrepreneur
World domination
Bull In A China Shop
| First Name | Alexis | |
| Last Name | Garnaut-Miller | |
| In the field of | Entrepreneur | |
| Hardest lesson to learn | come on world, is that as tough as it gets? actually, reminding myself to slow down and enjoy the journey has been one of my toughest lessons. the saying rings true that "success is a journey, not a destination" | |
| Still to learn | patience. what massive action i can take to balance out climate change, in a big way. | |
| Home truths | keep it real, don't take it all too seriously | |
| Inspiration | people. my imagination. being present. | |
| Most fruitful collaboration | the happiness centre. love. utopia. | |
| Open ears to | people seeking guidance on how to generate cash from creative ideas | |
| Untapped skill | cabaret singing | |
| Future plans are for | World domination | |
| Style of approach that works | Bull In A China Shop | |
| Me on me | ||
| Well anyone who knows me would say i enjoy pushing the envelope on lots of levels. I've been involved in plenty of business creation experiences, yet still learning. The lessons in business get more and more exciting over time. I have a label for my ego and to explain to the world what I do: as The Entrepreneur's Coach I mentor, coach and have founded a number of business endeavours for helping shape the world and make a difference. My latest venture is The Happiness Centre. I am deeply passionate about supporting individuals to follow their hearts and dreams - there is profit to flow from passion if you're committed enough. My message for any creatives out there is to JUST DO IT. If you need any words of wisdom, encouragement or a misguided opinion (heck - everyone's got one) dial 555 and I'm happy to oblige. | ||
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brand v campaign 26/01/2007 12:12 My own creative guru and mentor is the indominatable Paul Reeve, an Australian working out of NYC. He is a creative genius who i call when i want someone to sharpen my perspective on creativity and design. We have a call scheduled for an hour, once a week - and i have to admit - even I feel slightly nervous before the call - getting myself ready to be challenged on lots of levels - emotionally, intellectually, spiritually. This week was a conversation about BRANDING versus CAMPAIGNING. Reeve shared an interesting insight that designers can spend so much time on Branding (internal focus, more about the organisatation) that they forget about Campaigning (what specifically the external customer is engaged in, even as a focussed theme, as their experience of the brand). What's in a fucking tagline. My lightbulb moment in the conversation was about how little we'd been considering the CUSTOMER value statement, and planned campaigns for The Happiness Centre linked to that one-liner hook or statement. Coke is it. Pepsi. The New Generation. Nike. Just Do It. Accenture. High Performance Delivered. The Happiness Centre. ( ...... tba) [used to be Within Lies the Potential .. ready for a revamp] Hmmmm ... deeply interesting thought point for me this week. My tips to plebs: get a mentor. they'll stretch your thinking. Comments ( 1 ) |
