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Lee
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Too Creative ?

12/02/2007 02:46

Is it possible to be too creative and if I am does that mean that I will miss out on how to develop the commercial side of my career?

You can never be too creative I think; how would it be possible? What constitutes being creative can be many things, it doesn't just automatically mean that it has to be wildly inventive and outrageous or it wasn't somehow creative enough. Creativity is really a lifestyle and can you be too much of a lifestyle? Don't think so, experience feeds into creativity and living life to the full and embracing all aspects of it can only benefit the intuitive, curios mind.

When thinking about creativity we shouldn't just assume then that the business side of things suddenly vaporizes any creative lateral thinking. Have a read of Edward De Bono's works on lateral thinking and you'll see how creativity can be applied to decisions beyond the way something looks or feels but how to get it so people can interact with it and buy it and use it and appreciate it.

Be as creative as you can be when embracing business and turn it on it's head and make it work for you because the way it's spoon-fed to designers from the institutions and banks is nothing like the reality and buzz of actually getting in there and doing it. If it doesn't stimulate you then ask yourself if you're approaching it like yourself or like your accountant, if it's the latter........!?

What do you think about creativity and business?



Comments
Caroline Ellis - 28/02/2007 08:24

Hi Lee,

Thanks for being the first to comment on my blog thing.
Are you seeing creativity as design/art/craft based or  in the the broader sense? Creativity to me is key for any industry to find solutions to issues that are not being resolved through the conventional processes. Creativity does need reigns; uncontrolled creativity has no purpose, or can it?

Have you read the Cox Review (Design Council website), it scratches the surface of why England is wasting is most valuable assest.


Lee  McCormack - 15/03/2007 10:09

I did read that report, can't remember all the specifics now but I deo remember feeling like there was something of value in what they were saying although it did come across as a very 'top down', approach. I think we need a bit more 'bottom up' thinking as those guys just don't have the same sense of urgency, relevance or understanding of the effect the web has had on creativity - as an example.


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