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Sticking fingers in pies
Building Bridges
It's not them and us...

26/01/2007 12:23

I keep hearing the idea that 'they' need to understand how they can relate to us designers.  Manufacturers don't seem to get it, they should be embracing what we are showing to them.
A designer walks into a situation and expects the situation to evolve around them, if not then they're just not getting it.  

There is no them and us, there is only industry, theirs and ours.

You would be in a much better negotiating position or at least have a better chance of pursuading others to back your idea if you took more effort to understand their needs.  Expecting a magic wand to be waved and your designs to become reality and accepted by everyone all over the world and for them to then write about how wonderful you are is a misnoma at best.

Be creative but also be smart, learn about the people and industries that you are trying to communicate with and you'll have a much better chance.  The alternative is to throw your hands up in the air and let someone run your life for you whilst you create an increasingly isolated world for yourself, losing yourself up your own arse and quaffing large quantities of champagne at events where you are the the flambouyant and eccentric mouthpiece.  Everyone will expect you to throw a hissy fit and act like a bit of a wanker, you'll be in good company.



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